Helping Clients By Challenging The Status Quo For Over 25 Years
Early in 1981 I was employed by a major oil company in London as a project accountant working on the North Sea Oil Project. My job took me to Aberdeen in Scotland, the Shetland Isles and to the oil platforms themselves. I have vivid memories of flying from platform to platform in tiny helicopters while gale force winds blew around us. Nothing got in the way of oil production.
I was running the coding department responsible for compiling data including the calculating of accruals and prepayments for contract staff serving on drilling and production platforms. This involved a lot of data entry on coding forms which would be entered into a computer terminal producing hundreds of punch cards. These cards would then be fed into the company’s main frame computer based in the United States via readers and terminals in London and through a leased line direct to the corporate HQ.
The following morning printers would churn out huge reports. If we wanted to look more deeply at the data, we made requests through the amber phosphorescent screened terminals at a cost of $40 per request.
I had already become somewhat obsessed with the new ‘home computer’ systems currently flooding the world, having already purchased a Sinclair ZX81 (with 1K of memory) and the Commodore Vic 20. I became highly proficient in Sinclair and Commodore BASIC programming.
I felt that my work at the oil company could benefit from a personal computer so I purchased my first real ‘business computer’; the Commodore PET 4032 with a dual floppy drive:
For software, I bought a data management system called DMS from Compsoft and VisiCalc from Software Arts. I also wrote a variety of utilities programs using the inbuilt Commodore BASIC.
This literally changed my life.
I took my new computer system to the office and put it to work. Within a month, I was achieving in one day what had been taking me over a week to do.
Pretty soon, the data processing department got wind of what I was doing. They were not happy.
I was super productive, but the folks in data processing didn’t want people bringing in their own computers and setting up what was effectively new ‘pocket’ data processing departments. So, despite being able to increase my productivity by 500% they asked me to stop using my own system. I decided that if I could achieve this at one of the world’s leading companies, I could do this for other businesses. I decided to leave the oil industry and start my own business.
And I’ve been challenging the status quo ever since. As the saying goes: “Different isn’t always better, but better is always different.”
The team at Sonet Dynamics are like minded, constantly challenging the status quo, looking for a better way.
Sonet Dynamics has an awesome team of professionals who have decades of experience in everything from Web Development, Graphic Design and Video Production to Customer Relationship Management, Content Management and Motion Graphics.
Sonet Dynamics was formed to provide professional web based services to businesses and not-for-profit organizations.

Offering a wide range of design and development services that are delivered using the latest state of the art technologies, our goal is to provide all customers the means to effectively present and market themselves online successfully. Together with our team, we can strategically help build your brand, improve your web presence, and develop more meaningful relationships with your customers. We have worked extensively with various technologies and are fully involved in new technologies and social media.
Sonet Dynamics Team
United States
Christine is the techie of the bunch. She runs the tech team and what a team that is. Christine is a well known WordPress, Social Media and Customer Relationship Management consultant living in Mesa AZ. She regularly holds WordPress, SEO and CRM workshops as well as various speaking events. Christine has been involved with software, the Internet and Web Publishing for over 25 years but now develops almost exclusively in WordPress and SuiteCRM.
Scott has spent decades laser-focused on maximizing business operational and financial efficiencies, optimizing cash flow and profit with expense mitigation and tax incentive solutions too often neglected and overlooked by eligible businesses. Scott is highly involved in the CRM area of the business, integrating CRM programs with websites to enhance revenues, as well as overseeing the rest of the team members.
Bill’s decades of marketing expertise, his years as a professor and his unusual way of thinking have given him a unique understanding of the human psyche that has served his clients, his students and the team like no other. Bill’s challenge is to expand the ‘box’ as far as the mind can conceive (and patiently allow reason to prevail).
United Kingdom
Michael is a true Multimedia creative, working in interactive hard and digital media from Film to Graphics. Michael spends much of his time in the Adobe Creative Cloud and has worked extensively in both the US and the UK. Michael is a project manager and producer as well as a phenomenal graphic designer. He also creates amazing videos.
Joanna is a creative and highly ambitious film-maker with a growing portfolio of both entertainment and corporate videos. Her award winning short film ‘Metanoia’ has received excellent feedback from both the UK and USA. LA’s Krypton Radio noted “this film, through Joanna Ely’s vision and guidance, elevates itself to the level of being an artistic achievement. Behold the power of the creative spirit.”