Customer Relationship Management (CRM) Software is arguably the most value software your company can utilize, but it is also the most misunderstood and under used. A CRM system (we support SuiteCRM and Maximizer CRM) implemented correctly and used by all relevant departments has a dramatic influence on the company’s revenue and profit. Increases in revenue, after just a few months, of well over 200% are commonplace.
Although the term CRM is now synonymous with software it is a concept that has been utilized for decades by companies that operate customer centric policies. It basically involves the processes and methodologies employed in managing the relationships between the company and the customer.
The purpose of CRM software is to enable your organization to manage multiple customers personally; to automate processes that ‘touch’ customers on a regular basis and then to remember every instance of every conversation, email, appointment, or transaction of any kind.
All of these transactions are stored directly in your customer’s unique record so that your total relationship with that customer is always available.
SuiteCRM is the world’s number 1 ‘open source’ CRM system offer enterprise power and features for zero cost; apart from hosting, configuration and training.